You appear to have the same blind spot as the bearish commentator I posted about. BBW is making a perfectly reasonable response to SSS declines: they're opening lots of stores and reducing the price to open them. It's happening, and while it isn't the way I'd prefer to see that battle fought, it makes sense. Skins and stuffing machines can move from closed stores to new ones (I suspect STRONGLY that the guts of the big ornate machines in the old stores and the smaller ones in the new stores are the same). I don't know how mall managements handle it when a tenant tells them that they can either walk away from a big store on a long lease or move to a smaller site within the mall--empty stores are very very bad for a mall, so I'd expect them to be willing to make a livable deal. When that doesn't work, I can see no obstacle to putting up a partition and trying experimental concepts (Dino, Friends, something else) on the other side--it gets some return from otherwise-wasted space.