Need to short this now. This is just a fad and will be gone a few years from now when they go bankrupt. The (company's) only hope will be to take it private to retain to original idea and if so the shareholders may be some money, but probably 3-4 at best. Unless they come with something new, I don't see this company making it out of this decade.
Very possible and would explain the stock movement.
But I'm a lot more interested in the good company / bad company story here. (Of course very early.)
The 6 prototype stores went +30% q/q. The press release lays out a relocate/remodel of 40 to 50 stores and closure of 50 to 60 stores. Taken together these changes would impact about 40% of the newly envisioned base of 225 to 250 stores by 2014. So in just two years, 40% of the base could benefit from either sales transfer from closures or remodel which appears to generate more revenue.
So I'm in the camp of preferring to watch it play out. BBW had 200 stores in FY05 and generated $43 million in operating profit. Could they get back to a third of that by 2014? If so, if would make an $8 buyout look like chump change.