If you think this market won't be saturated in a couple of years, you're crazy. There isn't an infinite amount of people willing to spend $100 on a pair of pants. Once the core consumer gets saturated, they will only buy the basics. Growth gone. I used to buy a lot of UA clothing. Now I buy no more than one shirt, one pair of shorts, and maybe a pair of shoes a year. All at the outlet at least 50% off regular price. This year I've spent $0 on workout clothing.