This comes from the luluaddict blog, though it was deleted. As I've mentioned before, there's a lot of grumpiness among longer-term customers. In the short run, this won't matter (more new customers coming in than going out), but longer term, everyone who falls out of love with LULU will tell her friends.
It's not that "hype" about the brand that is fading, it was a poor product mix (too much cold weather run gear, not enough gym/yoga wear), poor colors (too much use of the runway trend of color blocking which doesn't translate to athletic-wear well), and poor designs (curved hems, discontinued favorites that were replaced with inferior designs) that doomed them this Christmas season. Moreover, Lululemon has been downgrading their quality significantly ever since they went public and it is now catching up to them as their longtime, grassroots fans are unwilling to pay premium prices for an inferior product.
Do you really think lululemon's customers are flocking only to Athleta? There are a ton of other boutique competitors - Lucy, Nordstom Zella, Zobha, Kira Grace, Nux, Splits 59, Beyond Yoga, Elisabetta Rogiani - to name a few.
You do know that Luluemon has tons of discounts every December 26th for Boxing Day?
I was a LULU fan for many years. I did find their new jackets using less premium cotton, they feel bulky and not very soft and confortable. I went window shopping at Athleta and saw two or three items I really really loved but I just bought some items from LULU and I have used them, not able to return, so I will have to wait for a few months to buy new cloth, however, when I do, I will switch to Athleta, that is why I started to think maybe LULU is not worth the high PE anymore. When a long term customer changed her mind about you, it is never a singular event.
I would have thought that when a long term customer changes her mind that it is a singular event. It happens once, and is a rather important decision. If it isn't a singular event then what is in the retail world?