Did you hear that Credit Suisse? Your flawed research in Q3 and Q4 shows nothing but error. The proof is in the numbers. We all know you were trying to manipulate the stock price on both occasions by downgrading LULU going into the final day of the weekly option expiration.
If this is the windfall you were expecting, I pity you! We are still within 10-15% +/- trading range. Not exactly all doom and gloom.
"No plan to discount" could be worse than some discounts. The reason is because other merchants are promoting "yoga" clothing. Are the clothes at other merchants as good? To some, no. To others, clothing at another merchant could be a better fit. Besides that, price point is important to many. While I don't do yoga, when I work out on weight machines and the treadmill, I my emphasis is on the workout. The clothes I want to look better in aren't exercise clothes.
Also, mid and low price merchants are promoting yoga clothes. Will they fit as well? Some people will find the low priced yoga clothes ill fitting, but others will find low priced yoga clothes fit just as well or better.
It's not like anybody is putting a gun to their heads to make them buy at full pop. If they don't like it...then buy the cheaper alternative. No good business it going to sell for less than they have to, especially if they have "share of mind'. It's not arrogant, it's called capitalism.