Both Luluaddict and Lulumum disliked the new lulu swim line -- badly designed, not good for actually swimming, and only looks good on a 17 year old. Luluaddict even recommended athleta for swimsuits.
As I've said before -- over time lulu's market share in this segment is going to go down due to competition. Worse yet, LULU is alienating its core customers (rich women who have mostly filled out their wardrobes) and is going after teens. But we all know that teen fashion is quite fickle.