All the pumping is already in the stock. Conventional wisdom doesn't make money. This morning I took profits on my LULU puts. In 24 hours I had a nice profit and LULU was down about 1 1/2 points from the close and down more from where I'd entered it. Now, almost an hour later, there's a comment on t.v. about LULU being down. It's off its low now and it's likely short covering on a Friday morning is likely pushing it up off its lows. Will fear take LULU higher, just as fear appears to be pushing CRM shorts to cover, only to have to re-short lower in the future. I'm not dealing with the pumps here, because I doubt some pumps are buying the stock. Are those that are long CRM from lower prices selling into today's CRM rally? I recommend personal decision making. I'm just pointing out that some posters may not be acting the same way they post.