That's a it is, is HFT. No one's buying this turd. It's 100-200 going back and forth between two funds all day.
The people holding LULU are the people who want to dump it. RBC Capital Markets are the ones who issued a "downgrade" on April 4th. From there, it went parabolic. It's 100% squeeze. As per March opex, it tanked post-opex. That would be 22 April now.