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Lululemon Athletica Inc. Message Board

  • jmc2k jmc2k Jul 10, 2013 1:24 PM Flag

    NEW CEO: LULU is all about Branding and Culture.....

    How would the street react to hiring the new CEO from within...(Culture/Branding)
    Laura Klauberg has served as our Senior Vice President, Brand and Community since April 2012. She is responsible for building the brand globally, leveraging its strong community relationships through social, grassroots and digital platforms. Formerly, Ms. Klauberg was Senior Vice President of Global Media, Unilever, based in London where she was responsible for building highly innovative media campaigns for a portfolio of global brands via enhanced capabilities in content, digital, media planning and buying. Prior to her most recent media roles, she was Senior Vice-President, Global Marketing for Unilever Cosmetics International, the global prestige fragrance marketer of such well-known brands as Calvin Klein, Vera Wang and Cerruti, and prior to that she was Vice President Skin Care, North America. She held a variety of brand marketing roles throughout her career at Unilever. Prior to Unilever, Ms. Klauberg joined Cheseborough-Ponds from Clairol, where she first began her career in brand management after receiving her MBA from New York University. She holds a BS from Cornell University. Ms.Klauberg is on the boards of directors of Seventh Generation, a privately held maker of sustainable home and personal care products, and CT Quest for Peace, a non-profit organization serving the poor of Nicaragua..

    Sentiment: Strong Buy

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