Or Nike just makes comparable stuff and runs the fad brand out of business? It makes no sense to offer such a rich premium for average earnings on a brand that has run out of favor in the past 6mos. Why not let it go the route of Crocs as they too sold like hot cakes then imploded? I'm not a long term investor in this, s*** is crazy expensive and women have started to come to their senses, strictly technical on this momo stock. Don't have a position at the moment as I had options from $68 to $71/$72, months ago.