The shorts have been winning with this stock since Feb 2012 at around $13.00 a share. The "loyal longs" keep trying to sell the "increased production" and "increasing reserves" story. The fact is it's not working here for some reason. That's why I say there is a fundamental problem with the management. The market has lost faith in Floyd.
Experiencing the same with SNTA. My assumption is the shorts are playing with market fears on manufactured comments , thus the reason my positions are Pharmaceutical and oil . Not a professional in the market just common sense investing . Reading many opinions with people assisting with their knowledge has been helpful.