ALL wine is fermented grape juice and is not expensive to produce. Remove the burgundy and Napa hype and that is still what it is. I bought VCO about 3 years ago because I bought a bottle in a restaurant in Honduras and liked it. I then saw it marketed in CostCo. Historically, vinters and brewers have been pretty good recession stocks also. Another fun (you probably won't make any money with it) wine stock is Chalone CHLN. Check it out.