RE: "does he also see a 60% run in a few months as a chance to ring the register?'
You can't be this naive, califfla, can you?
Cole, Shak, Scott, Schorno and Popovitz all have 10b5-1 plans set up. Based on your post, I am assuming you have no idea what these are.
Look up the definition...then come back and tell us if you still think Cole was making a valuation trade based on the stock running up.