And perhaps they found a cheaper supplier (maybe based on volume commitments), and they figured a price cut would speed up sales..
Who knows, prices could be higher next year..
Taser wants market share in this fast growing space, and they will get it.
And IMO, they are focusing their future, and turning themselves into a software / service provider.
And with their client relationships and consulting for needs with these clients, I bet the NEXT big thing is not too far off.
Don't forget the obvious, the recent major buybacks and the recent management purchase @ $11 plus.
Insiders know when to buy...