TASR's investor call, which was held to discuss some significant contract wins and the company's new pricing plan for Axon Flex and Evidence.com, wrapped up a little while ago. Some important details were provided, but what I found more interesting was the bigger picture story.
When you think about it, TASR is going through a remarkable transition right now. Especially for those who were trading back in 2003-05, TASR is simply known as the maker of non-lethal Taser stun guns. While the company was initially quite successful selling these guns to law enforcement agencies, their revenues became largely dependent on infrequent product upgrade cycles and sales continued to be hindered by tight municipal finances. TASR's push into the consumer market was an effort to expand their TAM beyond law enforcement and smooth out sales, but this effort never gained widespread traction.
A few years ago, TASR started laying the groundwork for an entirely new product line, the Axon Flex line of wearable cameras. For TASR's core market (law enforcement) the utility is obvious, and according to TASR management police departments have been very receptive to the new product. It's certainly not a stretch to think that wearable cameras among law enforcement personnel will be ubiquitous in the not too distant future, providing a whole new leg of growth for TASR.
But taking it a step further, as police officers record all this video, where will it be stored, and how will it be retrieved and analyzed? Police departments aren't going to create this infrastructure themselves, so this is the reason why TASR decided to pair Axon Flex with their Evidence.com cloud subscription service, which not only stores the camera data but also acts as a portal through which agencies can retrieve and analyze the data.