Great. Thank you, Dan. We’re hosting this investor call today to walk you through some rather exciting changes to our business model that we announced last Thursday for our AXON flex and AXON body on-officer cameras and EVIDENCEdotcom, our digital evidence management service.
For those of you who are following us on Twitter, our Investor Relations feed is @TASER_IR. So that’s @TASER_IR on Twitter and we will be tweeting out some graphics to illustrate our pricing model as we move through the call today. So if you haven’t signed up, please do and you’ll be able to see the visualizations that will sort of help tell the story visually as we describe it here on the call.
So we are now seeing broad acceptance of the concept of on-officer video. In fact, the Police Executive Research Forum or PERF, which is one of the leading think tank in this industry recently hosted a two-day conference in September dedicated solely to this topic of on-officer video. The general theme of the conference attendees including many of the leading police chiefs and law enforcement was that they believe on-officer videos will be standard equipment within the next five to 10 years.
So given this rapidly spreading acceptance, we asked ourselves how do we accelerate this, rather than five to 10 years can we bring it down to something like one to two years. And seeing that the market is rapidly accepting the concept of on-officer video our strategy must be to accelerate adoption and to consolidate the market as rapidly as possible on to our platform to avoid market fragmentation.
Our new pricing model was designed in extensive consultation with our customers over the past six months. We previously were using a fairly complex pricing model, which required custom quotes and negotiation with every customer. This allowed us to experiment and to iterate around pricing while we dialed in what we believe would be an operable pricing model to scale the business. We now believe that we’ve refined our