it's easy to sell good food for less than the cost of making it. piece of cake. make a good hamburger and sell it for 25 cents and you'll have folks lined up around the building. -the hard part is to sell food for more than it cost to make it. something tells me pnra has done the easy work now comes the hard part. personally i don't think they are up to the task.---a nice hand made dark bread---should sell for almost 10 bucks---now they just have to try and get it. good luck to em.