The "pizzas" would only be available after 4:00 P.M. They don't need them at lunch and won't have them then.
The "pizzas" being tested are, as I understand it not having seen them, individual flatbread thin crispanis with about 4 available toppings. It would be nothing like a slice at a pizzeria. Many moderate Italian restaurants serve thin pizzas, and this would be along those lines. Nothing that would cheapen the Panera name, but hopefully something that would make dinner of interest to more people. They will only be rolled out if, after carefully being tested, they prove sufficiently popular. If a desperate company needing sales were doing this, I'd be very concerned. With Ron, I have complete trust that it will only be done systemwide if it is shown to work. That means increase sales in the eveining, no cheapening of the brand, no major logistics problems, etc.