I'm surprised that you allow your perceived personal view of Dumonts to obscure an obvious fact: Dumonts has frequently provided valuable information about coming initiatives at Panera as well as a necessary balance to the Valuemonsters on the board who will be telling you 5 years from now what they told you 5 years ago: Ron is selling; the stock will tank.
By the way, I know you were in Jsda. There is another beverage stock that looks to me to be as cheap as Jsda was when I first mentioned it at .75. It is LBIX. They will be turning profitable very soon and the stock sells at about .5 P/S, much lower than any other stock in the group. Among many other things, they distribute Monster for Hans in Canada and have a real winner blueberry juice in 4 flavors, called True Blue. Take a look.