With a headline like yours, I probably should just ignore you, but maybe you can/will learn. OF COURSE, an analyst needs (per firm's guidelines) to pick numbers going forward. You're taking out of context the squooshiest of numbers. The analyst trimmed close-in quarters in a non-trivial way along with the downgrade.
This was an analyst who re-iterated a buy after a "controversial" quarter 60 days ago or so. Methinks, this downgrade is done with a wink - i.e., "Neutral" = "on further review..." and I have money on this being the case - i.e., a big short position. In a month or 2, the call may look "inspired." ... Meanwhile, there are actually a few good reasons NOT to cause a panic. Some people probably see the 2-3 bounces from 13 to 13.5 as just volatility. I'm thinking that when this range REALLY gets violated, we could see $12 in a hurry.