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Harman International Industries, Incorporated Message Board

  • twm48976 twm48976 Jun 13, 2012 5:41 PM Flag

    HAR welcomes the recent announcement from APPL HAR was the 1st to integrate AAPL...

    New Technologies to Accelerate Harman’s Connected Car Vision 06/12 03:09 PM



    STAMFORD, Conn.--(BUSINESS WIRE)-- Harman welcomes the recent announcements from Apple and Google regarding voice recognition and navigation tools for the automotive industry. Harman has a long history of collaboration and bringing new technologies to the automotive infotainment market. The Company also takes pride in being the first industry player to integrate Apple devices in embedded automotive head units. Automotive OEMs trust Harman’s expertise in integrating Personal Smart Devices, keeping safety & security considerations at the forefront. Harman was the first to collaborate with Apple in integrating A4A, meaning “Apple for Automotive”, for BMW.

    With Apple and Google releasing voice recognition tools like Siri, and maps, Harman will have more options to choose from for these technologies going forward. These “connected” applications further validate Harman’s vision of the “Connected Car”, and will significantly increase awareness of their use in the car. Contrary to the statements made by some analysts, we believe increased awareness will drive higher penetration of Harman’s embedded infotainment solutions. With an industry-leading order backlog of $16B, Harman is uniquely positioned to take advantage of these new technologies.

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    • The big car companies don't cede the extremely valuable real estate of the dash board to AAPL, GOOG, or anyone else.

      The auto mfgrs work with trusted vendors like HAR, who can integrate technology with the complexity of a modern automobile (at low margins that keep the space profitable for the car company).

      AAPL is not a trusted partner for the auto companies (or anyone else). AAPL is zealous about control, and maintaining high margins. AAPL doesn't play well with others.

      HAR has just the opposite philosophy. HAR makes sure that it's products work flawlessly in the auto environment. They create profits for the auto companies, not problems.

      If AAPL really wanted to succeed in the auto sector, then it should buy HAR. But, AAPL would have to change it's attitude, or it would lose the business.

      GRMN would make more sense as the acquirer. GRMN has been unable to succeed as an auto OEM. They do a big oem business in Marine and Aviation. GRMN and HAR would be a good fit.

      This dip in HAR is a buying opportunity.

      MLevine.

 
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