HAR welcomes the recent announcement from APPL HAR was the 1st to integrate AAPL...
New Technologies to Accelerate Harman’s Connected Car Vision 06/12 03:09 PM
STAMFORD, Conn.--(BUSINESS WIRE)-- Harman welcomes the recent announcements from Apple and Google regarding voice recognition and navigation tools for the automotive industry. Harman has a long history of collaboration and bringing new technologies to the automotive infotainment market. The Company also takes pride in being the first industry player to integrate Apple devices in embedded automotive head units. Automotive OEMs trust Harman’s expertise in integrating Personal Smart Devices, keeping safety & security considerations at the forefront. Harman was the first to collaborate with Apple in integrating A4A, meaning “Apple for Automotive”, for BMW.
With Apple and Google releasing voice recognition tools like Siri, and maps, Harman will have more options to choose from for these technologies going forward. These “connected” applications further validate Harman’s vision of the “Connected Car”, and will significantly increase awareness of their use in the car. Contrary to the statements made by some analysts, we believe increased awareness will drive higher penetration of Harman’s embedded infotainment solutions. With an industry-leading order backlog of $16B, Harman is uniquely positioned to take advantage of these new technologies.