Is it just me, or am I seeing a rather simple solution, to the current-day problems of newspapers, etc? As newspapers sell, based on what they have printed inside of them, why should we be charging so many parties (particularly, classified ads, small-area announcements, and the like), to print whatever news they have, so that other people can later on read such information?
Think about this, for a second. I'm not sure if LEE charges "from both ends", as I'm currently talking about, but I know for certain, that some papers do. It costs me money, to print a classified ad, to sell something, or announce an event; and then it costs you money, to purchase that paper, so that you can access the ad which I've already paid for! In other words, it's as if media tends to get money from both sides of the fence! When it comes down to full-page articles (or bigger), this seems to make sense; but, when it pertains to some "micro-size" ad, or commemorative, or the like, it does not make such sense - to me. It seems as if there was a time, when charging both parties was a wise (although, perhaps immoral?) choice, as it was the only option that each party had. But, as times have changed, and those revenues should have resulted in profits during that time,... we should be able to "let go" of one revenue source, or the other. Either the paper should be free to our readers, or the ads (and information) which our readers provide us, should be printed for the other readers (a "promo-item", you might consider it?), at no charge. Charging each party, however, ends up putting us where we are, today - hoping to recover from bankruptcy, which never should have resulted.