Do newspapers receive fair a % of advertising $s??
Over the weekend I caught an FT interview with the CEO of one of the big worldwide ad agencies, WPP, I think. The CEO was making the point that new media... digital and especially mobile.... still receive considerably less of the ad pie than should be commensurate with their increasing eyeball time. He also indicated that print generally receives more of the ad budget than it merits. I'm not sure how this all translates or transmits into future newspaper ad revenues but... given the eyeball time/ trends. where are we in the secular decline of newspaper ad revenues??? Half way through a decline heading toward a baseline of 20 to 30% of peak revenues.... or on a pony to zero??? Thoughts?