I cost averaged down to $11.58 but I am still happy there. We were sitting stead at $12.50 before the "downgrade" came through. I think $13+ around the COD launch with very possible. After that we will have all the hype once the News networks learn about the game. Followed by Christmas, and earnings posted again in FEB. I think I will ride the wave until FEB, after that it's anyones guess. I'm liking ATVI right now. Screw Cramerica.