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Activision Blizzard, Inc. Message Board

  • mikestarfish mikestarfish Feb 17, 2010 3:11 PM Flag

    2.2 Million profiit selling Virtual Pet

    LOL....did you guys read that ATVI donated half of their profit to make-a-wish foundation. They donated 1.1 million to them meaning they made 2.2 million dollars selling a virtual pet to WOW subs. That's a lot of money selling one virtual pet.

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    • un hunh, and ERTS is leading in moving to "digital" revenue streams ... LOL!

    • That just goes to show you the revenue capabilities of a game like WoW. Very similar to map packs and other expansion packs, but with more scalability since many players of WoW have more than one character, thus creating opportunities to generate more revenue.

      Blizzard really has done a great job in creating revenue streams. For example, being able to transfers servers and factions. Don't quote me since I don't play but I believe the server transfers are around $20, and faction transfers are around $30.

      So if a player wants to transfer servers and their faction at the same time they would incur around $50. Keep in mind that from the companies perspective it is just reallocating data to another server. For players that have more than one character of value they will want to transfer all of their characters within time.

      An interesting report I would like to see are the number of active players with at least one level 80 character and a number of players with multiple level 80s.

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