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Activision Blizzard, Inc. Message Board

  • ryanshesan ryanshesan May 10, 2010 11:57 PM Flag

    ERTS a sign of death....

    Check this article with what ERTS is doing with their sports franchises.
    http://xbox360.ign.com/articles/108/1088621p1.html
    See if I buy any copies of Madden and NCAA anymore. Video game industry bilking used copies is garbage. Either give the game away free and charge monthly, or charge a one time fee and let the used market play it out. You can't have it both ways. If greed seeks in to video game makers and publishers, the community will backlash to free. Check the music industry. Not a smart trend to be honest.

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    • http://videogames.yahoo.com/events/plugged-in/how-playing-madden-online-could-cost-you-10/1398633
      This move by ERTS is positive for ATVI, TTWO and THQI, ...I think I remember ATVI saying something about Modern Warware along very similar lines. ...so all things being equal, this should make it more likely for publishers to sell more brand new games, or get and extra $10 where they weren't getting this before. ...And I think this is a bit of a negative for Gamestop, since some ppl will opt for brand new games to begin with, or if they gotta shell out an extra $10 to the publishers, they won't be willing to pay the same price for the used game as they were before and that may impact GME's margins going forward.

    • IPXL eps 2.06 LQ, huge news to come
      undervalued

      • 1 Reply to mlee196060
      • Yes, it makes sense from a profitability standpoint; however, the video game community is getting increased pressure from casual gaming. I buy my games used on ebay. If the industry puts enough monetary burden on the consumer, the consumer WILL leave. I have seen this across the gaming community. Piracy is already bad enough, but companies keep doing it, and you'll find the gaming industry running in to the same problems the music industry is facing.

    • I'm surprised you've never heard of Project 10 Dollar (yes, that's the actual name).

      They started doing this recently, one of the games I recall being Dragon Age where a DLC was free for new games purchased (every new game had a download code). So used game buyers had to purchase the DLC separately if they wished to play it.

      This, of course, is a much more aggressive stance, pretty much charging $10 for online multiplayer (usually a game's lifeblood) for games purchased used.

      And, frankly, I'm fine with it. I purchase games new, when they've been discounted, but new. Like Jesterbunk said, used game sales hurt devs and publishers since none of that money goes into their pocket (not to mention the ridiculously low prices at which Gamestop buys back games only to sell them $5 cheaper than a new game).

      The end of ERTS? Hardly. I actually applaud them for putting money back in the devs (or rather, their own) pockets. As "evil" as EA is, it's got nothing on GME.

      In short, I see nothing wrong with devs/publishers getting more of the money for the games they make/publish, rather than GME.

      • 1 Reply to a_seinto
      • I agree. Everyone company should be doing what EA is doing. EA has a great plan, reward people that buy the game.

        This plan only hurt people that Pirate the game or reseller such as Gamestop.

        They are not forcing people that bought the game new to pay, they are forcing people that buy used game. And trying to stop piracy

    • I only ever buy new games, so I applaud this move. The used game biz is a killer for the pubs, and for the devs who rely on royalties to survive. 50% of used game revenues goes to GME's profits, 0% of used game revenue goes to the pubs and devs, except for a small portion of total revenue which goes towards new games and hardware.

 
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