The first Black Ops made $650MM in the first week and last year's Modern Warfare 3 made 1 BILLION in 16 days. I checked the pre-orders for Black Ops 2 and it's almost 2 million. Multiply that by $60 (cost of game) and that's over a billion right there. Going by the charts of the last couple years it doesn't exactly explode but it does go up and will do so more every year. The profit ATVI gets off this series is beyond huge, but it must get ignored somehow being it a video game company (as mentioned in an informative Motley Fool vid). Add to this X-Mas, Skylanders and everything else and you should ride until it's at or at least close to $13
Makes perfect sense ... This stock has rarely been under $12 and now that is hit an all time low everyone is getting nervous about it ... the fundamentals are better than ever ... no reason this stock can't go back to $14 ..
Price action today makes zero sense. This is a cash cow that publishes hit after hit. The wallstreeters mnake a big deal about EA but the cash on hand at ATVI is nearly the market ap of EA and debt free! This in reality should be 14+. Looking at the calls with expiation Friday I would be suprised if it does not make at least 12 by week end