$1B has come and gone with no pop. Last year they popped to around $14 on great COD sales. At this point investors expect COD to out sell year after year and are less impressed with it. I love the company and their products, but as an investor I had to get out when I did.
I'm now looking at playing this range they have in options if I can find something attractive. Buying and holding this will do nothing for you but go up and down between 10-12 and pay you a small dividend.