After watching the video of Bungie's NEW SHOOTER game, DESTINY, it looks like it will have great potential. Some new combined with some old stuff. I've had ATVI stock for 7 years. Seen UPS and DOWNS. Just my opinion, but with the new PIPELINE of games coming to fruition, the 2 new consoles becoming available before XMAS 2013, and the possibility of increased sales in China, we MIGHT possibly see $20/share by Feb/2014 or sooner depending on momentum. Their are a lot of INSTITUTIONS buying ATVI in the last couple of weeks. As well, their DIGITAL REVENUE is increasing quite well. It wiil be interesting to see how much R&D they commit to combat competition on Tablets and Phones.
7 years is a long time to hold onto this, but I agree that the new consoles could mean that this is the right time to own this stock. I bought a little over a year ago I think and have considered dumping it from time to time but never did