I don't know about a short but the problem now is the huge volume in this stock the last 2 days. Most of those shares bought are now underwater and if the flu has peaked, they will try getting out. Good luck with that if volume goes back to average.
that's a real concern every time this stock burps based on a bug. hard to know when all the momo players are going to leave, but it happens in a hurry.
this flu was never much out of the ordinary anyhow. every year this happens. the media likes to ring alarm bells and overstate whatever is going on. and inevitably there are a few who want to bet on things getting worse.
this year's flu rose to being widespread but never got close to pandemic which is what it would take to move apt. and really, even then, we don't think little apt has the raw material advantage it had last go around, and there are big boys like 3m that could easily fill demand. but that wouldn't have stopped it from making a run. only the media could do that, and that is what they did by getting realistic about this season and not just comparing it to last year's abnormally weak flu season.
future here has to be in building products where, unfortunately, they need some really dominant products because the margins are always tight. and, it would be nice to replace management with a team that would accept more reasonable pay...