As a marketer, I am interested in AVNR's plans to create awareness of PBA. I asked the Investor Relations people what is in the pipeline in terms of educating the public - I am impressed with what I am seeing:
- Recent launch of a PBA awareness website (being promoted by a banner ad campaign): http://www.pbainfo.org/patient/home-patient
- Production of a PBA documentary for public television (no scheduled dates yet...): http://www.itvisus.com/programs/hbhm/episode_1606_uncontrollable_emotional_outbursts.asp
- PBA awareness print ads are now running in major neurology and psychiatry journals, as well as magazines published by various patient advocacy organisations (incl. MS, ALS, Stroke etc..)
Thought I would share these encouraging high-quality efforts to raise awareness of PBA, which will lay the groundwork for building the distribution pipline. Also, as mentioned in their prospectus, AVNR will be providing free trial samples via doctors that treat PBA; given the success rates demonstrated by the FDA trials (forget the percentage - but it was majority of patients), I would imagine this will lead to a strong take-up rate among patients who are given free trials.
Hello wanna –million. That is very good of you I can remember that now you bought it forward, the wording NICE posted by Charlie caught my attention.
However and I hope you do not get offended and please excuse me for saying that is not the NICE I’m referring to.
Here is some snippets for you on what NICE in the UK do. You should be able to locate links etc to Nhs NICE on the board, I know they are there somewhere ;-)
The National Institute for Health and Care Excellence (NICE) provides national guidance and advice to improve health and social care.
NICE was originally set up in 1999 as the National Institute for Clinical Excellence, a special health authority, to reduce variation in the availability and quality of NHS treatments and care.
Since 1999 we have provided the NHS, and those who rely on it for their care, with an increasing range of advice on effective, good value healthcare, and have gained a reputation for rigor, independence and objectivity. In April 2013 we gained new responsibilities for providing guidance for those working in social care.
I will find some bits and bring them forward for you.
As soon as.