Jean, thanks for your trouble. FYI for the board: IMS NPA™, the industry-standard source of national prescription activity, is now delivering on the Next Generation. Building on its strengths as the most comprehensive source of prescription activity — retail, mail service and exclusive coverage of the long-term care market.
With Next-Generation enhancements to NPA, brand managers and market researchers gain a truer market view from integrated, enhanced market intelligence, improving business planning and providing better input into brand decisions.
Greater new visibility into your unique product distribution channels as well as those of competing brands
More consistency between marketing and sales views of product performance
Integration of NPA with longitudinal metrics in NPA New to Brand and NPA Market Dynamics
More accurate forecasts for each product, ensuring greater alignment of brand targets and performance
Better aligned messaging, more precise patient segmentation and targeting based on Rx value in key patient age/gender groups, utilization and treatment profiles