Why would I want to sell my product through Amazon?. Seems to me my product would be more visible to a consumer if I go with Best buy. You add a knowledgeable sales rep and its a guarantee my product would sell quicker on Best buy than Amazon.
It all depends what is your product. If you have average or better product, then you don't have incentives of selling through Amazon. If you have #$%$ product, than that is a great option, since folks can't see your product how it looks or work before buying.