Harris Poll Indicates "Showrooming" Not Slowing Down
Best Buy, Walmart and Target are the most likely brick and mortar stores to get showroomed, with 23%, 21% and 12%, respectively, of showroomers choosing these stores to most frequently physically examine goods before buying online.
You drive to a Best Buy. You try a number of items that you're interested in purchasing. You choose the one that you like after trying it. You ask a salesperson a little more about it versus the other options. You tell them that its less on AMZN, they match the price and tell you that you can take it home right away. Then you say "No thanks." You drive home. Buy it on-line. Pay shipping. And wait 2-3 days to get it delivered.
How does this make any sense?
Seems that the people polled are as ignorant as some of the daytraders here that have been short since February.
Price match or not, I will save 7% sales tax. Super saving shipping too. I don't care if my laptop/stereo/etc shows up in a week. At BBY If I don't have a truck I need to pay for someone to deliver it.
No surprise here. Of course people like "Showrooming". Best Buy is a far better store to show and shop for a product. Questions is, how profitable can they be in the future. How many people actually but the product somewhere else. Their OH is much greater than Walmart or Target. I know they have the price match but how successful they will be with this model not know. With their higher OH their profit margin will be much lower that the others. maybe if the get a tax exempt status and classify themselves as a museum! ;)
That's actually good news for Best Buy. Show rooming draws people into the stores, reinforces the excellent locations, means Best Buy has inventory to draw them and gives Best Buy the chance to sell to them. Still nice to beat Target and Walmart.
Target and Walmart are faring better, not worse. More people are actually buying in those stores instead of showrooming. You're turning negative news and distorting it into a positive. The same number of people are still going into all of the stores, but where are the actual sales being made?