...Dismissed as an economic burden last year, those big box stores appear to be a potential catalyst for the stock attracting notable CE and computer manufacturers.
What's the benefit that they see?
According to Microsoft, 70% of Americans live within 10 minutes of a Best Buy store.
Why go to the trouble of finding a commercial space, signing a long term lease on an unproven location, paying broker fees and building out an entire store when you can highlight your technology at BBY that reaches so many people?
Looks like bricks & mortar is alive and well after all.
BBY drives traffic to their stores with these new concepts, increases sales and charges rent to these retailers.
Win, win , win.
The only question is who's next? Google, Sony, LG or one of the home appliance manufacturers....?
They have been and always did sell all of the PCs and tablets with Microsoft software, as well as X-box, etc. and Macs as well. Computers in general are in a sales slump, as most already have what they need, and nobody is interested in their Windows 8 product.
Who even needs it, I'm still using Vista, and it works fine. I don't want a touch screen, this is a business computer. Microsoft thinks this deal will help them convince people to try and buy Windows 8.
I've already had a blue shirt show it to me, so I don't understand the big deal about this new arrangement. Unfortunately for them, they'll have nothing new in the store that they weren't already selling. If there is a winner, it's Microsoft if they can sell that touch screen Windows 8 software for large screens.
I've got a lot of used PC equipment in my basement. Maybe I should rent some space in a store and open up shop. I'll ask Jolly about a deal. Good stuff, not touch screen.
I agree, it's not like there is going to be a rush of fresh product coming in that BBY wouldn't have sold anyway. Essentially the floor plan of the stores are being redesigned. Instead of being grouped by product type it will be grouped by brand. Hopefully this at least means that the salespeople will be better trained for a specific brand. Lipstick on a pig.