850M in 3Q - Fiscal 2007 looks like at least $1.4B. Great for stockholder short term, but can't see where this program continue to make sense. At some point you think it makes sense to put this cash to a better use - maybe reinvest in the brand? But then you may need to slow down the ATM use by the family. Got to hand it too them - take it public make billions, continue to use as ATM machine going forward. Hire CEO with fire in his belly to generate more cash (cut the advertising!) so the cycle can continue. But all good things must come to an end at some point.