sales. Currently trading at 1/2 book value. A 4 to 1 P/E the shorts cannot make anymore. This company is profitable. Even a -1 or -2 wont change the price. Face it the company would still boast a barely over 4 to 1 PE. Bottom is in. Now what if the company beats even by a penny. Shorts run and buyers flock to a low float stock. November 5th is the beginning. All aboard. No one expects a beat with the departure of the top execs and no one will be surprised by a miss. News is built in unless it is positive. Once the words we are within debt covenance and we are not going bk are spoken the stock will rise. All aboard.
And when you factor the amount of selling to make targets for cash and covenants... it's just a shell left. Lots of advertising but not a lot of sales. Holiday sale swould be nice... But who can hold on for the sleigh ride down the tubes.