Not fishy at all. SVFC wants to sell its technology to another company for a price. Microsoft did it!
"... IntelliCell has licensed its proprietary, patent pending technology for the manufacture of stromal vascular fraction from adipose tissue to RegenaStem Inc., a Canadian Federally Incorporated Company, with offices located at 13 King Street West Stoney Creek, Ontario, Canada L8G1G9. The license calls for investing a minimum of $500,000 to a maximum of $1.5 million into IntelliCell BioSciences and paying royalties of 30% of net revenue..."