I don't know what this company is worth. I know Peyton Manning was in search of some treatment of this sort and had to go to Europe to find it from what I've heard. Now if there were a cheaper effective treatment here that falls within the legal rules I would say it has potential in a lot of formats. We are not talking about only professional athletes here. If successful then something like this would suit every weekend warrior, high school, college, recreational and pro athlete around that incurs an injury that this could benefit. Sell a professional suite of equipment and services to professional Dr's offices all around the US and wherever else at 150,000 a pop plus royalty fees and you could be talking about something substantial. So I am hard pressed to imagine a value until we see some success rates from trial use lets alone whatever varied applications it finds usefulness in. The Steven Victor guy is not some down the street dermatologist, he's had celebrity status at some point and that gives an audience. I would agree with someone elses post, its in the execution of the business if it scceeds or not. I keep reffering to MRX a basically cosmetic company trading at $32 a share. To what exetent Victor helped that company I don't know but its obvious some things went right there.