Almost 2 years ago they became a public company but weren't ready. I predict once the secondary overhang becomes absorbed by institutional shareholders this is a $30 stock in 2014. They now have a very good sales force in place and the product is getting very good reviews from its peers. Shorts don't like it but they didn't like ISRG either when they first become public. You have to have the skeptics to keep you honest and I welcome them.
I really like this company. However they really need to get more units in the hands of clinics and plastic surgeon offices. I live in a city well over 1 million in population and not one place in my town that you have the Cool Sculpting option. After really wanting to try this procedure out I had to travel over 100 miles to have it done. It works great but not wanting to drive all the way back for a follow up treatment. Plus it takes a while to see any results. Come on Zeltiq marketing team, do a better word on getting the word out of this great process!