It makes sense that it missed revenues, because as usual the "analysts" were too conservative -- the aim was to move away from heavy discounting (inventory needed to move out due to mismatched early spring weather). You move away from heavy discounting and your total revenues fall and margins improve.
That's how management has framed it before and the results fit the story.
I think it has been the story for a lot of beaten down clothing retailers. Maybe now the unreal price that they had of $30 can be justified?