It seems the Chevy logo will replace Aon on the ManU jerseys starting in 2014.
So...tell us Mr. Case - how much business did having the Aon name on the ManU jerseys actually bring in? Was it really worth it?
Man U says the GM deal with generate about $ 560 million ... for MANCHESTER UNITED!!! HEY, GREG - seems like a lousy return for AON if those numbers bear some relationship. HOW MUCH DID AON GET????????????? Beyond some nice box seats and T-Shirts, and BTW one poster told me that selling T-Shirts would be a nice little money maker for Aon too.
Interesting but I don't think GM is going to near anybody who signed a deal with ManU these days. GM already has enough problems with a 41% drop in profits too.
I will be visiting Aon in honor of September 11 - anybody remember that? - and while talking with my colleagues will ask around on these issues.
oops....it seems that Aon will become the MauU official B2B title sponsor. Impressed?
According to this article (http://finance.yahoo.com/news/aon-manchester-uniteds-business-business-130100924.html) Aon's original flushing down the toilet of $100M was to "unite its over 60,000 colleagues world-wide, across 120 countries." In the words of Dr. Phil - how'd that work out for ya?
The employees are united. They all hate the ManU waste of money and effort, spending megabucks to build the ManU brand when they should be building the Aon brand. There is real anger there.
Those ManU guys do know how to negotiate a one sided contract, though.
This deal never made any sense.
It took uo so much management time for nothing
It did not help the Aon brand at all. Aon had to keep telling US employes and customers who ManU was. They spent millions to promote the ManU brand! Not Aon's brand.
And now much of the United publicity cant even be used, what do you tell people " This is our partner who btw just fired us" ?