This stock does not necessarily follow market trends. Rather, it is affected by the cost of their raw materials -- maple syrup, wheat, etc. They are very good at projecting these costs and accomodating for them. Everyone needs to eat and their products are well placed thus the price is usually not too affected by market ups and downs. I have owned it for several years and that is my experience with it. I own it for the consistent divvy yield not to make a fortune on a drastic upswing.