Snack food from TrueNorth brand from DeMet's Candy Co. Terms not disclosed but deal finalized on May 6th.
DeMet's - looks like the kind of stuff sold in card shops, gift shops, flower shops, etc as well as supermarkets, pharmacies, discount stores. Nice packaging - gives product a premium look. Once again they've picked up a great niche product.
True North developed and introduced by Frito-Lay, then sold to DeMet. Was going for premium snack market.
never heard of it but seems ok. it looks like it is on the expensive side, like the new york style brand.
How do you know, if the terms have still not been disclosed? Could you post a link (use DOTcom)?