I would be more likely to initiate a short position than buy the stock to be honest, but I doubt that I will because I don't know the fundamentals well enough, and this is a cheap enough stock that a short position could be pretty dangerous.
I just find it awfully concerning to hear the justifications from some of the longs that are buying the stock. Like "It's run up 75%..." and "Mayan apocalypse (that I don't even believe will happen)" and, and, and...
If the Mayans knew what was going to happen going forward then why was their civilization wiped from existence? lol I wouldn't put much weight on their prognostications.
To me it looks like the main reasonable buying motivation is that SWHC will be facing an extremely weak comp, but I see that as a "Buy the rumor, sell the news" type of event that could send this back down to 2.50-3.00$ A.K.A. back to somewhere around book value (which would still most likely be a high earnings multiplier even at 2.50 per-share)