Pray 5 March Our Beloved CEO Doesn't Get All Marble Mouthed Again
He has a distinct blind spot for PR when he's running full bore, and with four mini manufacturing centers on track for full production by summer, and trying to get his hands on refurbishable gunstock, he needs to be upbeat if not on track.
Any woe is me on that latter account is going to send shareholders into skittish selloff mode. He's done this before and it looks like this stock is poised to go to 11.
We sure don't need another "gee I don't know how well this is going to turn out because we have to buy new versus used gunstock and gee I don' t know, we hope the mini manufacturing centers are off and running, but gee I don't know... blah blah.
We need upbeat straight from the shoulder, we are on track.....not waffle wimpy words.
We need a 12% pop in the price of everything, just to keep pace with the degradation of the dollar, which has plummeted 6% a year since 1971 when Nixon took us off the silver standard and attempted to "controllllllllllllllllllll" inflation, failing miserably. His legacy may have been Watergate, but his burglary of most ill repute is the steady erosion of everybody's currency and buying power in the real world in perpetuity, like the Incredible Shrinking Man.
Ruger tried to low key their conference and they sounded like idiots. "Yeah we are sold out for the next year, but we won't raise prices". Most idiotic statement I have ever heard on a conference call. When demand goes down in three years, will the gun shops agree to pay you more because you were such good guys back in the day? RGR is giving away shareholder money. S&W needs to be clear: "We have a high quality product which is in short supply. We are evaluating all of our pricing options." That is all the market needs to hear to make conclusions about future earnings.
He did say that they do have annual pricing increases. Keep in mind, they don't want to generate bad blood in generational branding. If they were to take advantage of the situation on w wholesale level, it would ripple through to retail and include a markup. Ruger will effectively get its margin enhancement via favorable overhead application (economies of scale).