SWHC could have invented things like this. Now they will have to either play catch-up as prices come down and pay royalties for this technology or just lose market share. Read the article and understand that this is the same thing as the $10,000 42" flat screen tv 10 years ago.
SWHC is a copier, not an innovator. This is but one great example of how small Companies become powerhouses, such as Glock did, while leaving swhc insiders skimming money that should be going to R&D.
A new company in Texas is selling a precision rifle with a unique technology that allows even an inexperienced shooter to hit a target 10 football fields away. The price tag is a staggering $27,500.
Tracking Point describes the weapon as a smartgun, with a trigger wired to the scope so that the gun won't fire until it's locked on the target that's been tagged.
"There are a number of people who say the gun shoots itself," said Chief Executive Officer Jason Schauble, a former Marine captain who was wounded in Iraq. "It doesn't. The shooter is always in the loop."
The TrackingPoint rifles, which are Wi-Fi enabled and have a color display so users can post videos of their shots on Facebook or YouTube, started shipping in May. Schauble said his company is on track to sell as many as 500 of them this year, to clients that he describes as "high net worth hunters" who want to kill big game at long range.
TrackingPoint claims that the gun took down a South African wildebeest at 1,103 yards, a company record.
The company also has a deal to sell about 1,000 of the guns to Remington, which is Schauble's former employer. But the Remington model will be less expensive, running about $5,000 each. TrackingPoint's total sales for the year are expected to be about $10 million.
Lifelong hunter and construction executive Bob Ellis is one client who raves about the rifle. "I have not shot anything like it ever," he said in an email to CNNMoney. "The distance and accuracy of the rifle is a big WOW!"
Founder and chairman John McHale is a serial entrepreneur who's started several companies that were ultimately sold to Cisco (CSCO, Fortune 500), 3Com and Compaq, which was later bought by HP (HPQ, Fortune 500). Early in his career he worked on weapons accuracy systems for tanks. The idea for TrackingPoint came to McHale while he was on African safari and frustrated by his inability to shoot a gazelle at 300 yards.
Schauble is well aware of the damage that guns can do. His right hand is partially paralyzed after he was shot with an AK-47 during combat in Iraq. He wears black "kill bracelets" commemorating dead friends. He admitted that TrackingPoint's technology is "controversial."
Government agencies contacted the company last year for a demonstration of the weapon at a shooting range at the Quantico Marine Corps Base in Virginia. But Schauble says that the Department of Homeland Security didn't express any concerns that TrackingPoint's weapon is more of a threat than existing firearm systems.
The FBI, Homeland Security and the Bureau of Alcohol, Tobacco, Firearms and Explosives all declined to comment to CNNMoney.
But the weapon has some "scary implications from a security perspective," said Rommel Dionisio, a gun industry analyst for Wedbush Securities.
"There are a handful of snipers who can hit a target at 1,000 yards. But now, anybody can do it," he said. "You can put some tremendous capability in the hands of just about anybody, even an untrained shooter."
Indeed, novice shooters from CNNMoney tried the gun and did hit targets 1,000 yards away.
What sets the TrackingPoint rifle apart is its high-tech electronic scope that automatically accounts for distance, gravity, wind speed, humidity, the rotation of the Earth and other variables that can influence whether a bullet hits its target.
The TrackingPoint scope allows the shooter to "tag" a target by placing a red dot on it within the crosshairs. Even when the safety is off and the shooter's finger pulls the trigger, the rifle will only fire when the crosshairs are locked on the red dot, making it relatively easy for even an inexperienced shooter to hit a target at long range.
Tracking Point charges from $22,500 to $27,500 for the different versions of its bolt-action rifle, which has a five-round magazine using .300 or .338 caliber ammunition.
Schauble hopes to land a contract with the U.S. military. He said that American soldiers could benefit not only from the long-range accuracy, but also the rifle's Wi-fi communications features.
"From a patriotic standpoint and as a veteran, I would love every soldier to be better armed today, and this technology could get them there," he said
See you at the SHOT show. You should have just enough money left from your short position to make it to the entrance and order a full plate of crow, which you should be eating from now until your traps run out.
Because you obviously can't afford to buy food anymore. 11 Dec should have you down ANOTHER dollar fifty.
Cars that drive themselves and guns thstnever miss. Dont fret all th fit person shooter games everyone will now get perfect score. Every zombie a head shot. Welcome to "nobody's safe" at the hotel Bangifornia.
I think one of the points missed in your topic is the cost of R&D versus wait and see and then reverse engineer from the competition. You have very valid points argued but is this a fad or will avid hunters want all the sport taken out of hunting. I can see appeal with people with military backgrounds where shooting isn't for fun but a job.
If SWHC did dump millions into R&D of this technology and it was a fad and failed miserably you'd be touting the fact that it failed. Look at laser discs, HD disc, Betamax... By not dumping money into R&D a company can watch the maturity of the new technology to see if it's viable. If it is viable and by the time another company develops another version it'll cheaper for them to develop and produce.
Comparing your argument to the drug industry, the company that develops the drugs have 20 years to obtain a return on R&D at that point they lose the monopoly and generic version can be developed. Drug companies then create a generic version of their own drugs to compete with other producers.
-or- you can use Apple as an example of cutting edge, you can be top dog for so long until cheaper alternatives appear.
You're right about swhc's R&D. They have never been innovators ever since they started business copying the original colt. They aren't as good as the Chinese though as it took them 35 years to make a polymer pistol such as Glock did.
SWHC dumped $135 million into a existing security fence business then wrote off every penny they had into it. $135 million could have bought a lot of nice new innovations in their core business, but they don't know how to properly run a Company, thus they have stayed a small cap their whole existence.
But I just want to shoot a crack head at 9 feet. I won't have time to boot up the WiFi to get the shot off before he slashes my throat with a razor blade and violates my wife. A nice mP40 with some heavy expanding ammo will do the job.
Understand the article regarding the wi-fi and get back to me.
It's only used so you can show your friends on FB or Youtube your head shot at 9 feet.
p.s. not sure you meant the mP40 as that is a lot to be carrying around and sure isn't inconspicuous.
Perhaps you meant the M&P 40? If so, yes, at 9 feet you should be able to get a head shot even though it is a Smith.