I've been doing my homework on this company for the last few weeks, I visited the store several times and I like the concept. I've seen the interaction between employees and customers and I saw a good mix of first-timers as well as regulars. First times are still the majority and seem shy at getting past the tea taste samples while the regulars already know what the want and spend less time purchasing their tea. In other words, this is company in its infancy , trying to change people's attitude towards tea. The employees seem very good at educating the customers about the pleasures and benefits of drinking tea as a lifestyle. As far a foot traffic, there are times when the store seems busy , mostly on the weekends. i will post more observations as I get closer to management at this particular location. At this point it's hard to go Long or short in this company . The stock went public recently and one has to be cautious at the current price. I also do my homework on LULU and Soda including foot traffic and trying their products and I rate both a sell ( or sell short) to profit from their downside. Back to TEA. I like the product, the stores, employees and the whole concept of drinking tea as a healthy alternative to other beverages. NEUTRAL on TEA..... Good luck to all investors and Traders!
I'm still holding here, TEA moves when you least expect it, it can sit all day at the same levels and then pop right before closing. I still have yet to visit one of the stores but I'm hoping we get back to the $29 range. GLTA.