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Teavana Holdings, Inc. Message Board

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  • AmadeusB4 AmadeusB4 Oct 16, 2011 12:51 AM Flag

    Not to pee in your tea but please read

    I totally agree. I'm a huge tea fan. HUGE. Just ask my wife. How many people have steeping hot water on tap just to take the time of boiling water out of the tea making process? No, I'm not Japanese. So when I saw a Teavana, I got really excited. Great, awesome tea at my local mall. But when I entered the store, I was horrified. You waft teas at passing customers like this all day long and its going to go stale within a week. My wife talked me into giving it a try. Sure enough, the super expensive tea I brought home was totally flat. It TASTED STALE. I tossed the rest. I've been waiting to short this stock but somehow missed the IPO!!! Grrrrr... how did that happen????

    Today was a super busy time at the mall. While my daughter was busy looking at the fish in the fountain, I checked out Teavana. It's got THE most high traffic location at the mall but was TOTALLY EMPTY! Totally empty. How do they even cover their lease let alone stock dozens of exotic teas that have undoubtedly gone stale a month after store opening?

    The only question with respect to this company is the hype. Some outfits can churn store opening growth into stock price. All that's happening is they are growing off the initial store opening curiosity revenue. That stuff goes away pretty quickly. So the question is whether they have gone through all of the new markets and shoppers yet. Pretty soon store count starts to drain resources.

    The market is trading in a 10% range lately. I predict that with each dip, Teavana is going to lose more and more value.

    Does anyone see any source of revenue other than mall stores? How's their internet traffic?

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