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Teavana Holdings, Inc. Message Board

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  • willyjtw3 Jan 5, 2012 2:36 PM Flag

    Not to pee in your tea but please read

    I first saw my first Teavana during the Christmas season and bought some tea. Both times I was there the place was jammed. I liked the tea and will buy again. I have never been a tea drinker before.

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    • me too.

      Coffee will always be king. But I'm interested in this concept.
      I know lots of people who drink tea, especially old folks who can't stomach coffee anymore.

      that said, if the youth don't embrace it, its curtains for Teavana. If I see the slightest sign of this being cool for the high school/college student, I'm all over this stock. But in the interim, this could easily see single digits.

      • 1 Reply to andevenabs
      • I own an independent tea store. I will tell you - Teavana is good for business. They lure people into buying their high priced tea in malls, but when people get into it - they look for alternatives and find that they can get the exact same thing for 1/2 the price, and not have to deal with annoying, pushy sales people.

        Tea is on a double digit upswing year after year. But like the craft beer market, it still is a small market. However, with more baby boomers switching to tea, and more people getting into it for health reasons, there is high upside potential.

        However, I don't teavana will become a starbucks by any means. Their mall strategy is one of the main weaknesses.